A lovely native azalea (Rhododendron arborescens)

Rhododendron arborescens

Spotted at the Botanical Gardens at Asheville last weekend, this native azalea was lovely.

It may be Mountain Azalea (Rhododendron canescens) --I didn't make note of its tag.  R. canescens is quite variable, and would fit.

I'll get back there and check!

An update:  it's R. arborescens (Swamp Azalea or Sweet Azalea